PPC Methodology

Our PPC methodology targets efficiency and relevancy in order to give the best possible ROI for our clients.
Although every account will have differences, differing business needs, number of products etc, our best practice techniques are consistent.

Structure

The most important part of a PPC account is the setup structure. This enables effective optimisation, reporting and management.
The structure should reflect:

• Business needs – Internal reporting
• Broken down by department/product/theme – Daily budgets are controlled at this level. How will you need to allocate budget?
• Campaign for specific region/location/country/language

Once the campaigns have been created the ad groups should develop naturally, giving you small groups of keywords with highly targeted and relevant ads.
The diagram below highlights the importance of focusing on these areas specifically: