Our Process

Anyone can do their own PPC campaign. Just contact Google, Yahoo or MSN and they will be happy to take your money and you will have a PPC campaign. But, will it work? If you are reading this, it probably hasn’t or you already realize that it involves more than keywords and a checkbook. Optimum7 is entirely focused on the effectiveness of your PPC campaign. As such we are entirely focused on the ROI of the campaign as measured by:

1. Click-Through Rates (percentage of searchers who see your ad and actually click on it.
2. Conversion Rate (percentage of visitors to your site that have done exactly what the site is designed to do i.e. buy or fill out a lead form).
3. ROI – the sales generated over a defined period of time vs. the marketing cost.