PPC Methodology

1. Extensive Keyword Research
2. Competitive Analysis
3. Website Analysis / Website Creation
4. Establish Keyword Universe and Apply Ad-group Structure
5. Create Ad-copy or Ad-text to be displayed for each product or service group
6. Create Landing Pages if applicable.
7. Install management and other analytic tools for constant monitoring of website activity and onsite behaviors.
8. Monitor Sales and traffic
9. Manage ongoing program and make the inevitable adjustments based on market / searcher behavior.
10. Split Testing and Multi-Variable testing to improve conversion rates and ROI.