PPC Management Methodology

We fully understand that good return on investment (ROI) is the most important goal with PPC campaign management. After all, each click costs money. We have fine tuned our PPC campaign methodology to high levels of refinement, to ensure good ROI.
Key Features:

• Picking up the right targeted keywords for PPC Campaigns
• Development of attention grabbing creatives like titles and description for the PPC Ads creation
• Sticking to an upper bid limit, we don’t believe in getting into bid wars as they can lead to a decrease in ROI
• Maintaining the cost per click (CPC) at low levels by focusing on less competitive yet targeted keywords.
• Tracking the campaign results on a daily basis. With focus on the major variables like click through rate (CTR) and cost per click (CPC)
• Updating the client about the progress of his campaign. We believe in being

PPC Management Methodology

We fully understand that good return on investment (ROI) is the most important goal with PPC campaign management. After all, each click costs money. We have fine tuned our PPC campaign methodology to high levels of refinement, to ensure good ROI.
Key Features:

• Picking up the right targeted keywords for PPC Campaigns
• Development of attention grabbing creatives like titles and description for the PPC Ads creation
• Sticking to an upper bid limit, we don’t believe in getting into bid wars as they can lead to a decrease in ROI
• Maintaining the cost per click (CPC) at low levels by focusing on less competitive yet targeted keywords.
• Tracking the campaign results on a daily basis. With focus on the major variables like click through rate (CTR) and cost per click (CPC)
• Updating the client about the progress of his campaign. We believe in being

PPC methodology details

While each campaign is different, Tug's proven test-and-learn methodology is always the same when developing a client's Pay per click campaign.
Call 0207 033 6933 or contact Tug to find out how our PPC and SEO services – or a combination of both – can help you reach your online marketing objectives; or read more about our search marketing services.

Evaluate

For campaigns and campaign elements with statistically relevant data, the data is farmed, analyzed and leveraged for use in the "Design" portion of the process as we begin the process all over again.

Monitor

This stage is crucial as I not only monitor but begin the process of measuring and revising campaign elements: keyword bids, negative keyword expansion, advanced keyword matching options, and geographic or demographic targeting. 

Monitor

This stage is crucial as I not only monitor but begin the process of measuring and revising campaign elements: keyword bids, negative keyword expansion, advanced keyword matching options, and geographic or demographic targeting. 

Implement

Moving into the next stage, the campaigns are launched using best practices for settings as well as time of launch.  At this stage, we will usually implement supplemental testing mechanisms such as Google's Website Optimizer to boost campaign production.