Pay Per Click (PPC) Management & Optimization

Getting the maximum return from PPC requires continuous review of and changes to the campaigns, including adding new keywords, bidding strategies, ad copy testing, identifying negative keywords, making changes to landing pages, and competitor analysis, to name a few. Pitstop Media has repeatedly helped clients to achieve their PPC objectives such as more leads, online sales, or brand awareness by optimizing and managing their existing accounts. If you are currently running your PPC campaigns and you're not satisfied with the results, we can help improve their performance and deliver excellent results.

Service Overview

Based on the information obtained from you and the review of your existing PPC campaigns, we will define the strategy and approach to optimize the account, the expected results and the time required to achieve those results. We will also analyze your web analytics data, if available. As part of the process, we will also provide some recommendations on improving the content of your landing pages if necessary.

Our PPC Methodology

Google AdWords Certified Partners and Yahoo! Ambassadors from our team will work with you to best understand and obtain important information about your business goals, target market, competitors and the industry. 1. We audit and reviewyour PPC campaigns to make sure: existing campaigns are generating conversions with positive ROI the campaigns are well structured, with keywords of high relevancy grouped into theme-based ad groups the marketing budget is allocated sufficiently and properly across your account geo targeting and language options are set up properly conversion tracking is set properly ads are set to show only in the desired networks at least two ads are running for each ad group ad scheduling and ad serving options are set properly keywords are receiving sufficient exposure and have considerable impression share negative keywords are included to filter unwanted traffic keywords with negative ROI are paused or removed Quality Score (QS) of keywords being advertised is high landing page content is relevant to the keywords being advertised 2. Analyze your competitors to discover additional keywords 3. Use web analytics data (if available) to analyze customer behaviour on your website. Based on the account audit, we will identify opportunities to optimize your campaigns, and restructure existing PPC campaigns pause or remove under-performing and irrelevant keywords add new keywords to target customers across different stages of the buying cycle define bidding strategies based on ROI and competitors analysis test new ads provide recommendations to optimize landing pages Once the account is optimized, we will manage the campaigns to continuously improve the performance of your PPC account, delivering increasingly positive results.